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A new identity for La Chablisienne

Our graphic standards have changed: new logo, new colours, new labelling and sealing. We hope you’ll like it and you’ll give us your opinion. Meanwhile, please notice that this new identity is based on the notion of “mineral touch”! So we wish to put the typicity of our Chablis to front, their clean and elegant notes, their character. As a foretaste, here is an illustration of this unusual identity: a range of four postcards to show the colour of La Chablisienne.

Where is it?

At home. A great mosaic of “climats” yielding pure emotion, the mineral touch.

Who is it?

Somebody from here. A wine grower who gives birth to wines that time never stop to develop the characters.

What is it?

A mythical place where there is always light, a symbol for all of us….

Mineral touch

Since 1923 in Chablis, in Burgundy, the meticulous care of the vine growers working under the standard of La Chablisienne give birth to wines that time never stop to develop the characters. Our wines are produced from a mosaic of plots of land. They yield pure emotion, the mineral touch.